MA36M -- CONSUMER ELECTRONICS ANNUAL 1994 Issued July 1995 Contact person: Milbren Thomas (301) 457-4821 SUMMARY OF FINDINGS During 1994, the total value of shipments for consumer electronics covered by this survey was $8.2 billion, an increase of 12.4 percent from the 1993 value of $7.3 billion. The 1994 figure includes automotive audio equipment $750.0 million; television receivers, $5.1 billion; other consumer audio and video equipment, $340.5 million; and loudspeakers, microphones, kits, and public address systems, $1.9 billion. From 1985 to 1994 consumer electronics has increased 48.4 percent. Table 1. VALUE OF SHIPMENTS OF CONSUMER ELECTRONICS, BY CLASS OF PRODUCT: 1985 TO 1994 (Millions of unadjusted dollars) Product class Product description 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 Consumer electronics............ 8,205.4 7,299.8 7,324.8 6,494.5 6,567.3 6,659.6 5,774.6 5,478.4 5,586.2 5,529.9 36511 Automotive audio equipment (except speakers).............. 750.0 630.5 607.6 340.2 307.4 322.0 248.2 463.3 601.9 678.5 36512 Household television receivers, including combinations......... 5,148.1 4,691.1 4,865.4 4,562.0 4,642.6 4,737.7 3,986.2 3,729.3 4,000.1 3,970.2 36514 Other consumer audio and video equipment (except speakers).... 340.5 224.9 207.2 294.5 347.4 373.4 385.4 289.5 151.1 154.5 36515 Speakers, microphones, and home-type electronic kits...... a/1,966.8 1,753.3 1,644.6 1,297.8 1,269.9 1,226.5 1,154.8 996.3 833.1 726.7 r/ Revised by 5 percent or more from previously published figures. a/ 10 to 25 percent of this item has been estimated. Table 2. QUANTITY AND VALUE OF SHIPMENTS OF CONSUMER ELECTRONICS: 1994 AND 1993 (Quantity in number of units, value in thousands of dollars) 1994 1993 Product Number code Product description of cos. Quantity Value Quantity Value 36511 -- AUTOMOTIVE AUDIO EQUIPMENT (EXCEPT SPEAKERS).................... 17 8,277,634 749,968 6,898,232 630,504 36511 34 AM-FM radios with tape player combinations............... 6 3,243,529 427,217 2,314,542 339,576 36511 39 CD players and radio/CD combinations...................... 2 (1) (1) (1) (1) 36511 41 Other automobile audio equipment, including equalizers and amplifiers (excluding speakers).............. 13 1/ 5,034,105 1/ a/ 322,751 1/ 4,583,690 1/ 290,928 36512 -- HOUSEHOLD TELEVISION RECEIVERS (INCLUDING COMBINATIONS)............. 15 13,881,300 5,148,097 13,679,359 4,691,123 36512 18 High-definition television......... 1 (2) (2) (2) (2) 36512 31 Projection television.............. 10 2/ 526,721 2/ 760,987 2/ r/ 417,741 2/ r/ 553,809 CRT-based color television: 36512 41 50 cm. (19.7") and under......... 5 2,007,620 344,667 r/ 2,090,732 r/ 378,470 36512 51 Over 50 cm. (19.7").............. 12 11,346,959 4,042,443 11,170,886 3,758,844 36512 61 Other household television receivers......................... - - - - - 36514 -- OTHER CONSUMER AUDIO AND VIDEO EQUIPMENT (EXCEPT SPEAKERS) 3/....... 55 1,176,819 340,461 830,126 224,908 36514 52 Coin operated audio equipment...... 4 (D) (D) (D) (D) 36514 61 Compact and video disc players..... 8 58,499 43,462 r/ 6,274 r/ 8,286 36514 78 Power amplifiers, including pre-amplifiers.................... 31 241,840 100,176 198,365 93,869 36514 81 Receivers, tuners, and other consumer audio equipment incorporating radio reception..... 6 (D) (D) r/ 2,720 1,353 36799 07 Earphones, headsets, and phonograph cartridges, pickups, needles, and styli....... 15 (X) 41,888 (X) 35,858 36514 67 Equalizers......................... 9 23,334 a/ 5,554 30,519 7,085 36514 69 Audio tape recorders and players... 4 (D) (D) (D) (D) 36514 83 Other consumer audio and video equipment (except speakers)....... 26 720,327 81,245 502,489 49,580 36515 -- SPEAKERS, MICROPHONES, AND HOME-TYPE ELECTRONIC KITS............ 100 a/ 115,602,459 a/ 1,966,812 105,948,844 1,753,252 36515 51 Single loudspeakers mounted in an enclosure................... 27 2,267,535 211,235 2,469,467 232,367 36515 52 Multiple loudspeakers mounted in an enclosure................... 44 a/ 6,961,121 a/ 573,591 6,059,211 472,363 36515 53 Other loudspeakers, including unmounted speakers sold separately........................ 42 a/ 103,067,801 b/ 900,469 94,106,247 802,418 36515 55 Microphones........................ 15 2,422,359 133,103 2,422,846 121,358 36515 67 Home-type electronic kits designed for consumer assembly.... 2 (4) (4) (4) (4) 36515 94 Public address systems, including musical instrument amplifiers..... 27 4/ 883,643 4/ 148,414 4/ 891,073 4/ 124,746 - Represents zero. (D) Data withheld to avoid disclosing figures for individual companies. (X) Not applicable. n.e.c. Not elsewhere classified. r/ Revised by 5 percent or more from previously published figures. a/ 10 to 25 percent of this item has been estimated. b/ 26 to 50 percent of this item has been estimated. c/ over 50 percent of this item has been estimated. 1/ Product code 3651139 is included with product code 3651141 to avoid disclosing data for individual companies. 2/ Product code 3651218 is included with product code 3651231 to avoid disclosing data for individual companies. 3/ Totals for product class 36514 do not include product code 3679907. 4/ Product code 3651567 is included with product code 3651594 to avoid disclosing data for individual companies. Table 3. SHIPMENTS, EXPORTS, AND IMPORTS OF CONSUMER AUDIO AND VIDEO ELECTRONICS: 1994 (Quantity in number of units, value in thousands of dollars) Manufacturers' Export of shipments domestic Imports for Value merchandise 1/ consumption 2/ Product code Product description f.o.b. Quantity plant Quantity Value at port Quantity Value 3/ 36511 34,39,41 Automotive audio equipment..................... 8,277,634 749,968 2,599,837 401,969 20,770,473 1,736,110 36512 18,31,41, Household television receivers................. 13,881,300 5,148,097 - - 1,878,417 120,600 51,61 36514 52,61, Coin operated audio equipment, power 67,69,78,83 amplifiers audio tape recorders and players, compact and video disk players, equalizers, and other consumer audio and video equipment (except speakers).................... 1,176,819 340,461 3,835,691 476,928 44,300,628 2,394,155 36515 51 Single loud speakers mounted in an enclosure... 2,267,535 211,235 6,104,989 153,091 35,475,655 242,903 36515 52 Multiple loud speakers mounted in an enclosure. a/ 6,961,121 a/ 573,591 1,699,705 103,483 7,830,003 211,418 36515 53 Other loud speakers............................ a/ 103,067,801 b/ 900,469 (X) 228,510 136,289,239 551,712 36515 55 Microphones.................................... 2,422,359 133,103 (X) 60,298 22,961,336 104,781 36515 67, 94 Home-type electronic kits designed for consumer assembly and public address systems, including musical instrument amplifiers........ 883,643 148,414 (X) 131,421 5,429,392 584,486 36799 07 Earphones, headsets, and phonograph cartridges, pickups, needles, and styli........ (X) 41,888 (NA) 40,014 61,571,435 214,004 a/ 10 to 25 percent of this item has been estimated. b/ 26 to 50 percent of this item has been estimated. (NA) Not available. Data not collected separately or not adequately comparable. (X) Not applicable. 1/ Source: Bureau of the Census report EM 545, U.S. Exports. 2/ Source: Bureau of the Census report IM 145, U.S. Imports for Consumption. 3/ This dollar value represents the c.i.f. (cost, insurance, and freight) value at the first point of entry in the United States plus U.S. import duties. Table 4. COMPARISON OF STANDARD INDUSTRIAL CLASSIFICATION-BASED PRODUCT CODES WITH SCHEDULE B EXPORT NUMBERS, AND HTSUSA IMPORT NUMBERS: 1994 Product Export Import code Product description number 1/ number 2/ 36511 34, 39, 41 Automotive audio equipment................................ 8527.21.0000 8519.91.0020 8527.29.0000 8527.21.1015 8527.21.1030 8527.29.0020 8527.29.0060 8527.29.8020 36512 18, 31, 41, Household television receivers............................ 8528.10.4000 8528.10.4000 51, 61 8528.10.8010 8528.10.8014 8528.10.8040 8528.10.8020 8528.10.8043 8528.10.8028 8528.10.8035 8528.10.8042 8528.10.8050 8528.10.8060 8528.20.0010 8528.20.0025 8528.20.0035 8528.20.0045 8528.20.0055 36514 52, 61, 67, Coin operated audio equipment, power amplifiers, 8518.40.2000 8518.40.2000 69, 78, 81, 83 audio tape recorders and players, compact and 8519.10.0000 8519.91.0040 video disk players, equalizers, and other consumer 8519.91.0000 8519.91.0080 audio and video equipment (except speakers)............... 8519.99.0030 8519.91.5060 8519.99.0070 8519.99.0045 8520.31.0000 8520.31.0020 8520.39.0000 8520.31.0060 8521.90.0000 8520.31.0090 8520.39.0050 8520.39.0070 36515 51 Single loudspeakers mounted in an enclosure............... 8518.21.0000 8518.21.0000 36515 52 Multiple loudspeakers mounted in an enclosure............. 8518.22.0000 8518.22.0000 36515 53 Other loudspeakers........................................ 8518.29.0000 8518.29.0000 36515 55 Microphones............................................... 8518.10.0000 8518.10.0020 36515 67, 94 Home-type electronic kits designed for consumer 8518.50.0000 8518.50.0000 assembly and public address systems, including 8527.39.0000 8527.39.0020 musical instrument amplifiers................................... 8527.39.0040 36799 07 Earphones, headsets, and phonograph cartridges, 8518.30.2000 8518.30.2000 pickups, needles, and styli.............................. 8522.10.0000 8522.10.0000 1/ Source: 1994 edition, Harmonized System-Based Schedule B, Statistical Classification of Domestic and Foreign Commodities Exported from the United States. 2/ Source: Harmonized Tariff Schedule of the United States, Annotated (1994).  STANDARD INDUSTRIAL CLASSIFICATION-BASED PRODUCT CODES WITH SCHEDULE B EXPORT NUMBERS,