CURRENT INDUSTRIAL REPORTS SERIES CONSUMER ELECTRONICS - 1995 MA35M(95)-1 Issued September 13, 1996 Contact: Cynthia Ramsey, 301-457-4823 SUMMARY OF FINDINGS During 1995, the total value of shipments for consumer electronics covered by this survey was $8.3 billion, an increase of 2.8 percent from the 1994 value of $8.0 billion. The 1995 figure includes automotive audio equipment, $739.6 million; television receivers, $5.1 billion; other consumer audio and video equipment, $369.0 million; and loudspeakers, microphones, kits, and public address systems, $2.0 billion. Table 1. VALUE OF SHIPMENTS OF CONSUMER ELECTRONICS, BY SELECTED PRODUCTS: 1985 TO 1995 (Millions of current dollars) Product code Product description 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 Consumer Electronics.................... 8,251.4 8,024.2 7,299.8 7,324.8 6,494.5 6,567.3 6,659.3 5,774.6 5,478.4 5,586.2 5,529.9 36511 Automotive audio equipment (except speakers)..................... 739.6 779.8 630.5 607.6 340.2 307.4 322.0 248.2 463.3 601.9 678.5 36512 Household television receivers, including combinations................ 5,130.5 5,018.4 4,777.1 4,865.4 4,562.0 4,642.6 4,737.7 3,986.2 3,729.3 4,000.1 3,970.2 36514 Other consumer audio and video equipment (except speakers)........... 369.0 339.1 224.9 207.2 294.5 347.4 373.4 385.4 289.5 151.1 154.5 36515 Speakers, microphones, and home-type electronic kits............. 2,012.4 1,886.9 1,758.3 1,644.6 1,297.8 1,269.9 1,226.5 1,154.8 996.3 833.1 726.7 r/Revised by 5 percent or more from previously published figures. Table 2. QUANTITY AND VALUE OF SHIPMENTS OF CONSUMER ELECTRONICS: 1995 AND 1994 (Quantity in number of units. Value in thousands of dollars) 1995 1994 Product Number code Product description of cos. Quantity Value Quantity Value 36511 -- AUTOMOTIVE AUDIO EQUIP- MENT (EXCLUDE SPEAKERS)............. 17 8,157,729 739,562 8,465,046 779,751 36511 34 AM-FM radios with tape player combinations................. 6 3,485,240 468,177 3,243,529 427,217 36511 41 Other automotive audio equipment, including equalizers and amplifiers (excluding speakers)................ 13 4,672,489 a/271,385 5,221,517 a/r/352,534 36512 -- HOUSEHOLD TELEVISION RECEIVERS (INCLUDING COMBINATIONS)........................ 13 12,220,989 5,130,453 r/13,225,124 5,018,402 36512 31 Projection television................ 10 690,620 1,050,175 526,205 756,972 Other CRT-based color television: 36512 41 50 cm. (19.7") and under.......... 4 1,002,221 174,560 r/1,398,838 r/244,905 36512 51 Over 50 cm. (19.7")............... 10 10,528,148 3,905,718 11,300,081 4,016,525 36512 61 Other household television receivers........................... - - - - - 36514 -- OTHER CONSUMER AUDIO AND VIDEO EQUIPMENT (EXCEPT SPEAKERS) 1/........................ 52 1,111,458 368,975 1,183,102 339,145 36514 61 Compact and video disc players....... 7 62,661 49,887 60,344 r/45,862 36514 78 Power amplifiers, including pre-amplifiers...................... 32 295,836 113,845 245,705 100,439 36514 81 Receivers, tuners, and other consumer audio equipment incorporating radio reception....... 4 (2) (2) (2) (2) 36799 07 Earphones, headsets, and phonograph cartridges, pickups, needles, and styli......... 14 (X) 57,269 (X) 41,888 36514 67 Equalizers........................... 11 24,518 a/ 6,681 23,334 a/ 5,554 36514 83 Other consumer audio and video equipment (except speakers)......... 24 2/728,443 2/198,562 2/853,719 2/187,290 36515 -- SPEAKERS, MICROPHONES, AND HOME-TYPE ELECTRONIC KITS....................... 100 a/97,889,945 a/2,012,405 a/r/100,496,687 a/1,886,879 36515 51 Single loudspeakers mounted in an enclosure..................... 33 a/2,398,611 a/226,039 2,283,533 212,410 36515 52 Multiple loudspeakers mounted in an enclosure..................... 49 a/7,928,063 a/649,521 a/ r/8,303,412 a/r/606,344 36515 53 Other loudspeakers, including unmounted speakers sold separately.......................... 39 a/83,714,898 b/839,606 a/r/86,626,004 b/r/789,549 36515 55 Microphones.......................... 15 2,970,933 151,575 2,424,136 127,754 36515 67 Home-type electronic kits designed for consumer assembly...... 1 (3) (3) (3) (3) 36515 94 Public address systems, including musical instrument amplifiers....... 25 3/877,440 3/145,664 3/859,602 3/150,822 1/Total for product class 36514 does not include product code 36799 07. 2/Product code 36514 81 is included with product code 36514 83 to avoid disclosing figures for individual companies. 3/Product code 36515 67 is included with product code 36515 94 to avoid disclosing figures for individual companies. - Represents zero. D Data withheld to avoid disclosing figures for individual companies. n.e.c. Not elsewhere classified. r/Revised by 5 percent or more from previously published figures. X Not applicable. Note: The percent of estimation of each items is indicated as follows: a/10 to 25 percent of this item has been estimated. b/Over 26 percent of this item has been estimated. Table 3. SHIPMENTS, EXPORTS, AND IMPORTS OF CONSUMER AUDIO AND VIDEO ELECTRONICS: 1995 (Quantity in number of units. Value in thousands of dollars) Exports of Manufacturers' domestic Imports for shipments merchandise 1/ consumption 2/ Value Product f.o.b Value code Product description Quantity plant Quantity at port Quantity Value3/ 36511 34, 41 Automotive audio equipment....................... 8,157,729 739,562 2,652,601 451,305 20,679,324 1,848,883 36512 31, 41, 51, 61 Household television receivers 4/................ 12,220,989 5,130,453 - - 13,156,194 2,633,365 36514 61, 78 Coin operated audio equipment, power amplifiers, 81, 67, 83 audio tape recorders and players, compact and video disk players, equalizers, and other consumer audio and video equipment (except speakers)...... 1,111,458 368,975 3,275,612 556,306 46,211,409 2,656,665 36515 51 Single loudspeakers mounted in an enclosure...... a/ 2,398,611 a/226,039 7,190,382 154,500 35,232,275 279,453 36515 52 Multiple loudspeakers mounted in an enclosure.... a/ 7,928,063 a/649,521 1,629,486 101,628 8,605,770 258,777 36515 53 Other loudspeakers............................... a/83,714,898 b/839,606 16,491,177 241,963 148,420,727 586,917 36515 55 Microphones...................................... 2,970,933 151,575 (X) 62,825 24,190,792 116,275 36515 67, 94 Home-type electronic kits designed for consumer assembly and public address systems, including musical instrument amplifiers................... 877,440 145,664 3,699,074 230,888 8,470,610 643,758 36799 07 Earphones, headsets, and phonograph cartridges, pickups, needles, and styli........... (X) 57,269 (X) 3,843 (X) 4,855 1/Source: Bureau of the Census report EM 545, U.S. Exports. 2/Source: Bureau of the Census report IM 145, U.S. Imports for Consumption. 3/This dollar value represents the c.i.f. (cost, insurance, and freight) value at the first point of entry in the United States plus U.S. import duties. 4/Imports for 1994 are corrected as follows: quantity of shipments in units; 8,467,622 and value of shipments in thousands of dollars; 1,136,075. D Data withheld to avoid disclosing figures for individual companies. NA Not available. Data not collected separately or not adequately comparable. X Not applicable. Note: The percent of estimation of each items is indicated as follows: a/10 to 25 percent of this items has been estimated. b/Over 26 percent of this item has been estimated. Table 4. COMPARISON OF STANDARD INDUSTRIAL CLASSIFICATION-BASED PRODUCT CODES WITH SCHEDULE B EXPORT NUMBERS, AND HTSUSA IMPORT NUMBERS: 1995 Product Export Import code Product description number 1/ number 2/ 36511 34 Automotive audio equipment....................... 8527.21.0000 8519.91.0020 8527.21.4000 36511 41 8527.29.0000 8519.91.1000 8527.29.4000 8527.21.1015 8527.29.8020 8527.21.1020 8527.29.8060 8527.21.1030 36512 31 Household television receivers................... 8528.10.8010 8528.10.1815 8528.10.3800 36512 41 8528.10.8040 8528.10.1812 8528.10.6400 36512 51 8528.10.4000 8528.10.1814 8528.10.6800 36512 61 8528.10.8043 8528.10.1820 8528.10.7400 8528.10.2824 8528.10.7800 8528.10.2828 8528.20.0005 8528.10.2830 8528.20.0010 8528.10.2835 8528.20.0020 8528.10.2838 8528.20.0025 8528.10.2842 8528.20.0030 8528.10.0400 8528.20.0035 8528.10.0800 8528.20.0040 8528.10.1400 8528.20.0045 8528.10.1805 8528.20.0050 8528.10.2400 8528.20.0055 8528.10.2805 8528.20.0060 8528.10.3400 36514 61 Coin operated audio equipment, power amplifiers, 8519.10.0000 8519.10.0000 8520.31.0020 36514 67 audio tape recorders and players, compact and 8518.40.2000 8518.40.2000 8520.31.0040 36514 78 video disk players, equalizers, and other consumer 8519.91.0000 8519.91.0040 8520.31.0060 36514 81 audio and video equipment (except speakers)...... 8519.99.0030 8519.91.0060 8520.31.0070 36514 83 8519.99.0070 8519.91.0080 8520.31.0090 8520.31.0000 8519.91.5040 8520.39.0010 8520.39.0000 8519.91.5060 8520.39.0050 8521.900000 8519.91.5080 8520.39.0060 8519.99.0030 8520.39.0070 8519.99.0045 8521.90.0000 8519.99.0060 36515 51 Single loudspeakers mounted in an enclosure...... 8518.21.0000 8518.21.0000 36515 52 Multiple loudspeakers mounted in an enclosure.... 8518.22.0000 8518.22.0000 36515 53 Other loudspeakers............................... 8518.29.0000 8518.29.0000 36515 55 Microphones...................................... 8518.10.0000 8518.10.0020 36515 67 Home-type electronic kits designed for consumer 8515.50.0000 8518.50.0000 36515 94 assembly and public address systems, including 8527.39.0000 8527.39.0020 musical instrument amplifiers................... 8527.39.0040 36799 07 Earphones, headsets, and phonograph cartridges, 8518.30.2000 8518.30.2000 cartridges, pickups, needles, and styli........... 8522.10.0000 8522.10.0000 1/Source: 1995 edition, Harmonized System-Based Schedule B, Statistical Classification of Domestic and Foreign Commodities Exported from the United States. 2/Source: Harmonized Tariff Schedule of the United States, Annotated (1995).t of estimation of each items is