Current Industrial Reports United States Department of Commerce Economics and Statistics Administration Bureau of the Census Consumer Electronics - 1997 MA36M(97)-1 Issued July 8, 1998 Information about the scope of the survey, methodology, explanation of terms and historical notes for this survey may be found in the 1995 Manufacturing Profiles issued June 1997. These data are also available through the U.S. Department of Commerce and STAT-USA Electronic Bulletin Board by subscription. To access, dial 202-482-3870 and follow the prompts to register; or call 202-482-1986, for further information. Also, you may call 202-482-1986-STAT-USA, for further information. The Internet address is: stat-usa.gov. For mail or fax copies of the publication, contact the Manufacturing and Construction Division Information Center, 301-457-4673. Address inquiries concerning these data to U.S. Department of Commerce, Bureau of the Census, Manufacturing and Construction Division, Washington, DC, 20233 or call Cynthia Ramsey, 301-457-4823. Summary of Findings During 1997, the total value of shipments for consumer electronics covered by this survey was $7.4 billion, a decrease of 7.8 percent from the 1996 value of $8.0 billion. The 1997 figue includes automotive audio equipment, $841.1 million; television receivers, $4.2 billion; other consumer audio and video equipment, $493.5 million; and loudspeakers, microphones, kits, and public address systems, $1.9 billion. Table 1. Value of Shipments of Consumer Electronics by Selected Products: 1987 to 1997 [Millions of dollars.] Product code Product description 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 Consumer electronics............ 7,416.9 7,986.6 8,171.9 8,024.2 7,299.8 7,324.8 6,494.5 6,567.3 6,659.3 5,774.6 5,478.4 36511 Automotive audio equipment (except speakers).............. 841.1 865.6 721.9 779.8 630.5 607.6 340.2 307.4 322.0 248.2 463.3 36512 Household television receivers, including combinations......... 4,185.8 4,653.3 5,144.7 5,018.4 4,777.1 4,865.4 4,562.0 4,642.6 4,737.7 3,986.2 3,729.3 36514 Other consumer audio and video equipment (except speakers) 1/. 493.5 391.8 425.1 339.1 224.9 207.2 294.5 347.4 373.4 385.4 289.5 36515 Speakers, microphones, and home-type electronic kits...... 1,896.5 2,075.9 1,880.2 1,886.9 1,758.3 1,644.6 1,297.8 1,269.9 1,226.5 1,154.8 996.3 1/ Total for product class 36514 does not include product code 36799 07. Table 2. Quantity and Value of Shipments of Consumer Electronics: 1997 and 1996 [Quantity in number of units. Value in thousands of dollars] Number of 1997 1996 Product Product description com- code panies Quantity Value Quantity Value 36511 -- Automotive audio equipment, excluding speakers.................... 17 8,280,306 841,123 r/ 8,815,298 865,626 36511 34 AM-FM radios with tape/compact disc player combinations............ 6 4,266,777 626,080 4,580,124 628,158 36511 41 Other automotive audio equipment, including equalizers and amplifiers excluding speakers.................. 14 4,013,529 215,043 r/ 4,235,174 237,468 36512 -- Household television receivers, including combination models.......... 14 11,265,264 4,185,761 11,439,557 4,653,300 36512 31 Projection television................ 10 a/ 824,889 a/ 1,039,970 886,672 1,307,827 Other CRT-based color television: 36512 41 50 cm. (19.7") and under........... 4 1,440,263 244,963 1,191,740 222,235 36512 51 Over 50 cm. (19.7")................ 9 9,000,112 2,900,828 9,361,145 3,123,238 36512 61 Other household television receivers........................... - - - - - 36514 -- Other consumer audio and video equipment, excluding speakers /1...... 64 1,980,572 493,456 1,684,020 391,783 36514 61 Compact and video disc players /2.... 7 (D) (D) (D) (D) 36514 78 Power amplifiers, including pre-amplifiers...................... 34 b/ 276,253 b/ 107,947 323,214 115,050 36514 81 Receivers, tuners, and other consumer audio equipment incorporating radio reception /2.... 6 (D) (D) (D) (D) 36799 07 Earphones, headsets, and phonograph cartridges, pickups, needles, and styli......... 14 (X) 43,473 c/ (X) c/ 65,678 36514 67 Equalizers........................... 11 24,637 7,372 29,029 r/ 8,224 36514 83 Other consumer audio and video equipment (except speakers) /2...... 31 1,679,682 a/378,137 1,331,777 a/ 268,509 36515 -- Speakers, microphones, and home- type electronic kits................. 101 74,458,363 1,896,462 82,360,728 2,075,901 36515 51 Single loudspeakers mounted in an enclosure..................... 32 a/ 2,232,924 a/ 199,046 a/ 2,899,984 a/ 259,496 36515 52 Multiple loudspeakers mounted in an enclosure..................... 48 a/ 6,124,485 a/ 626,252 8,410,889 771,643 36515 53 Other loudspeakers, including unmounted speakers sold separately.......................... 44 a/61,491,616 a/ 715,751 66,709,245 712,322 36515 55 Microphones.......................... 16 a/ 3,571,348 186,531 3,349,102 171,884 36515 67 Home-type electronic kits designed for consumer assembly /3... 1 (D) (D) (D) (D) 36515 94 Public address systems, including musical instrument amplifiers /3.... 23 a/ 1,037,990 a/ 168,882 991,508 r/ 160,556 - Represents zero. D Withheld to avoid disclosing data for individual companies. r/ Revised by 5 percent or more from previously published data. X Not applicable. 1/ Total for product class 36514 does not include product code 36799 07. 2/ Product codes 36514 61 and 36514 81 are included with product code 36514 83 to avoid disclosing data for individual companies. 3/ Product code 36515 67 is included with product code 36515 94 to avoid disclosing data for individual companies. Note: The percent of estimation for each item is indicated as follows: a/ 10 to 25 percent of this item has been estimated. b/ 25 to 50 percent of this item has been estimated. c/ Over 50 percent of the item has been estimated. Table 3. Shipments, Exports, and Imports of Consumer Audio and Video Electronics: 1997 (Quantity in number of units. Value in thousands of dollars) Exports of Manufacturers' domestic Imports for shipments merchandise 1/ consumption 2/ Product description Value Product f.o.b. Value code Quantity plant Quantity at port Quantity Value 3/ 36511 34, 41 Automotive audio equipment......... 8,280,306 841,123 4,278,970 494,111 2,977,166 254,781 36512 31, 41, 51, 61 Household television receivers..... 11,265,264 4,185,761 1,264,694 410,482 23,924,306 3,522,082 36514 61, 78 Coin operated audio equipment, power 81, 67, 83 amplifiers, audio tape recorders and players, compact and video disk video disk players, equalizers, and other consumer audio and video equipment (except speakers)........ 1,980,572 493,456 5,460,154 804,371 43,463,750 2,290,606 36515 51 Single loudspeakers mounted in enclosure.......................... a/ 2,232,924 a/ 199,046 6,962,389 186,276 541,540 203,157 36515 52 Multiple loudspeakers mounted in an enclosure.......................... a/ 6,124,485 a/ 626,252 1,988,277 1,181,355 44,428,875 270,640 36515 53 Other loudspeakers.................. a/ 61,491,616 a/ 715,751 19,656,543 261,257 10,986,669 332,751 36515 55 Microphones......................... a/ 3,571,348 a/ 186,531 (X) 66,769 75,297,416 307,665 36515 67, 94 Home-type electronic kits designed for consumer assembly and public address systems, including musical instrument amplifiers.............. a/ 1,037,990 a/ 168,882 1,908,385 137,987 69,803,770 311,005 36799 07 Earphones, headsets, and phonograph cartridges, pickups, needles, and styli.............................. (X) 43,473 3,370,495 63,337 3,467,239 417,895 X Not applicable. 1/ Source: Bureau of the Census report EM 545, U.S. Exports. 2/ Source: Bureau of the Census report IM 145, U.S. Imports for Consumption. 3/ This dollar value represents the c.i.f. (cost, insurance, and freight) value at the first point of entry in the United States plus U.S. import duties. Note: The percent of estimation for each item is indicated as follows: a/ 10 to 25 percent of this item has been estimated. b/ 25 to 50 percent of this item has been estimated. c/ Over 50 percent of the item has been estimated. Table 4. Comparison of Standard Industrial Classification-Based Product Codes with Schedule B Export Numbers, and HTSUSA Import Numbers: 1997 Product Export Import code Product description number 1/ number 2/ 36511 34 Automotive audio equipment............ 8519.93.4000 8519.93.4000 8527.21.4040 36511 41 8527.21.0000 8527.21.1005 8527.21.4080 8527.29.0000 8527.21.1015 8527.29.4000 8527.21.1020 8527.29.8020 8527.21.1030 8527.29.8060 36512 31 Household television receivers........ 8528.12.6010 8528.12.0400 8528.12.4800 36512 41 8525.12.6040 8528.12.0800 8528.12.5200 36512 51 8528.12.3000 8528.12.1200 8528.12.5600 36512 61 8528.12.1600 8528.12.6200 8528.12.2010 8528.12.6400 8528.12.2012 8528.12.6800 8528.12.2014 8528.12.7200 8528.12.2015 8528.12.7600 8528.12.2410 8528.12.8000 8528.12.2420 8528.12.8400 8528.12.2800 8528.12.8800 8528.12.3205 8528.13.0005 8528.12.3224 8528.13.0010 8528.12.3228 8528.13.0020 8528.12.3230 8528.13.0025 8528.12.3235 8528.13.0030 8528.12.3238 8528.13.0035 8528.12.3250 8528.13.0040 8528.12.3290 8528.13.0045 8528.12.3600 8528.13.0050 8528.12.4000 8528.13.0075 8528.12.4400 36514 61 Coin operated audio equipment, power 8519.10.0000 8518.40.2000 8520.33.0040 36514 67 amplifiers, audio tape recorders and 8518.40.2000 8519.10.0000 8520.33.0060 36514 78 players, compact and video disk 8519.92.0000 8519.92.0000 8520.33.0070 36514 81 players, equalizers, and other 36514 83 consumer audio and video equipment 8519.93.8000 8519.93.8040 8520.33.0090 (except speakers).................... 8519.99.0030 8519.93.8080 8520.39.0010 8519.99.0070 8519.99.0030 8520.39.0050 8520.32.0000 8519.99.0045 8520.39.0060 8520.33.0000 8519.99.0060 8520.39.0070 8520.39.0000 8520.33.0020 8521.90.0000 8521.90.0000 36515 51 Single loudspeakers mounted in an enclosure............................ 8518.21.0000 8518.21.0000 36515 52 Multiple loudspeakers mounted in an enclosure............................ 8518.22.0000 8518.22.0000 36515 53 Other loudspeakers.................... 8518.29.0000 8518.29.0000 36515 55 Microphones........................... 8518.10.0000 8518.10.0020 36515 67 Home-type electronic kits designed for 8518.50.0000 8518.50.0000 36515 94 consumer assembly and public address 8527.39.0000 8527.39.0020 systems, including musical instrument amplifiers................ 8527.39.0040 36799 07 Earphones, headsets, and phonograph 8518.30.2000 8518.30.2000 cartridges, pickups, needles, and styli................................ 8522.10.0000 8522.10.0000 1/ Source: 1997 edition, Harmonized System-Based Schedule B, Statistical Classification of Domestic and Foreign Commodities Exported from the United States. 2/ Source: Harmonized Tariff Schedule of the United States, Annotated (1997). 5