Current Industrial Reports United States Department of Commerce Economic and Statistical Administration Bureau of the Census MA36M(96)-01 Consumer Electronics - 1996 Issued June 1997 REVISED JUNE 26, 1997 REVISED JULY 9, 1997 Information on the scope of the survey, methodology, definitions of terms and historical notes for this survey may be found in the introduction of the 1994 Manfacturing Profiles, issued August 1996. Address inquiries concerning these data to U. S. Department of Commerce, Bureau of the Census, Manufacturing and Construction Division, Washington, DC 20233, or call Cynthia Ramsey, 301-457-4823. Table 1. VALUE OF SHIPMENTS OF CONSUMER ELECTRONICS, BY SELECTED PRODUCTS: 1986 TO 1996 (Millions of dollars) Product code Product description 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 Consumer Electronics............... 7,991.8 8,171.9 8,024.2 7,299.8 7,324.8 6,494.5 6,567.3 6,659.3 5,774.6 5,478.4 5,586.2 36511 Automotive audio equipment (except speakers)................ 875.4 721.9 779.8 630.5 607.6 340.2 307.4 322.0 248.2 463.3 601.9 36512 Household television receivers, including combinations........... 4,653.3 5,144.7 5,018.4 4,777.1 4,865.4 4,562.0 4,642.6 4,737.7 3,986.2 3,729.3 4,000.1 36514 Other consumer audio and video equipment (except speakers) 1/... 388.2 r/425.1 339.1 224.9 207.2 294.5 347.4 373.4 385.4 289.5 151.1 36515 Speakers, microphones, and home-type electronic kits........ 2,075.0 r/1,880.2 1,886.9 1,758.3 1,644.6 1,297.8 1,269.9 1,226.5 1,154.8 996.3 833.1 r/Revised by 5 percent or more from previously published data. 1/Total for product code 36514 does not include product code 36799 07. TABLE 2. QUANTITY AND VALUE OF SHIPMENTS OF CONSUMER ELECTRONICS: 1996 AND 1995 (Quantity in number of units. Value in thousands of dollars) 1996 1995 Product Number code Product description of cos. Quantity Value Quantity Value 36511 -- Automotive audio equipment (excluding speakers)................... 16 8,068,110 875,387 8,036,840 721,916 36511 34 AM-FM radios with tape/compact disc player combinations.............. 5 b/4,677,817 b/638,103 3,485,240 468,177 36511 41 Other automotive audio equipment, including equalizers and amplifiers (excluding speakers)................. 13 3,390,293 a/237,284 4,551,600 r/253,739 36512 -- Household television receivers (including combination models)........ 13 11,439,557 4,653,300 12,131,751 5,144,741 36512 31 Projection television................. 10 886,672 1,307,827 r/794,349 r/1,220,525 Other CRT-based color television: 36512 41 50 cm. (19.7") and under........... 5 1,191,740 222,235 1,002,221 174,560 36512 51 Over 50 cm. (19.7")................ 9 9,361,145 3,123,238 10,335,181 3,749,656 36512 61 Other household television receivers............................ - - - - - 36514 -- Other consumer audio and video equipment (excluding speakers) 1/..... 52 1,646,156 388,171 r/1,464,695 r/425,109 36514 61 Compact and video disc players........ 6 (2) (2) 62,661 49,887 36514 78 Power amplifiers, including pre-amplifiers....................... 34 326,680 116,047 295,917 113,938 36514 81 Receivers, tuners, and other consumer audio equipment incorporating radio reception........ 4 (2) (2) (2) (2) 36799 07 Earphones, headsets, and phonograph cartridges, pickups, needles, and styli.......... 14 (X) b/65,678 (X) 57,270 36514 67 Equalizers............................ 11 29,448 8,683 24,518 6,681 36514 83 Other consumer audio and video equipment (except speakers).......... 29 a 2/1,290,028 a 2/263,441 r 3/1,018,599 r 3/254,603 36515 -- Speakers, microphones, and home- type electronic kits.................. 100 82,955,412 2,074,960 r/88,192,797 r/1,880,235 36515 51 Single loudspeakers mounted in an enclosure...................... 32 a/2,902,910 a/264,559 a/2,398,611 a/226,039 36515 52 Multiple loudspeakers mounted in an enclosure...................... 48 8,358,666 749,379 a/7,769,942 a/637,815 36515 53 Other loudspeakers, including unmounted speakers sold separately........................... 40 67,507,041 728,334 a r/74,175,871 a r/719,134 36515 55 Microphones........................... 15 3,193,652 171,409 2,970,933 151,575 36515 67 Home-type electronic kits designed for consumer assembly...... 2 (4) (4) (4) (4) 36515 94 Public address systems, including musical instrument amplifiers........ 23 4/993,143 4/161,279 4/877,440 4/145,672 - Represents zero. r/Revised by 5 percent or more from previously published data. X Not applicable. 1/Total for product class 36514 does not include product code 36799 07. 2/For 1996 product codes 36514 61 and 36514 81 are included with product code 36514 83 to avoid disclosing data for individual companies. 3/For 1995 product code 36514 81 is included with product code 36514 83 to avoid disclosing data for individual companies. 4/Product code 36515 67 is included with product code 36515 94 to avoid disclosing data for individual companies. Note: The percent of estimation for each item is indicated as follows: a/10 to 25 percent of this item has been estimated. b/Over 26 percent of this item has been estimated Table 3. SHIPMENTS, EXPORTS, AND IMPORTS OF CONSUMER AUDIO AND VIDEO ELECTRONICS: 1996 (Quantity in number of units. Value in thousands of dollars) Exports of Manufacturers' domestic Imports for shipments merchandise 1/ consumption 2/ Value Product f.o.b. Value code Product description Quantity plan Quantity at port Quantity Value 3/ 36511 34, 41 Automotive audio equipment........................... 8,068,110 875,387 3,081,164 450,371 25,997,662 2,481,593 36512 31, 41, 51, 61 Household television receivers....................... 11,439,557 4,653,300 1,006,832 325,420 20,637,287 3,762,002 36514 61, 78 Coin operated audio equipment, power amplifiers, 81, 67, 83 audio tape recorders and players, compact and video disk players, equalizers, and other consumer audio and video equipment (except speakers).......... 1,646,156 388,171 4,037,721 648,526 41,261,857 2,383,456 36515 51 Single loudspeakers mounted in an enclosure.......... a/2,902,910 a/264,559 5,841,859 153,757 34,619,336 273,434 36515 52 Multiple loudspeakers mounted in an enclosure........ 8,358,666 749,379 2,258,113 113,066 9,545,031 300,955 36515 53 Other loudspeakers................................... 67,507,041 728,334 16,545,596 296,642 157,852,950 625,447 36515 55 Microphones.......................................... 3,193,652 171,409 (X) 66,769 35,369,253 127,971 36515 67, 94 Home-type electronic kits designed for consumer assembly and public address systems, including musical instrument amplifiers....................... 993,143 161,279 1,344,181 114,285 5,404,417 590,754 36799 07 Earphones, headsets, and phonograph cartridges, pickups, needles, and styli............... (X) 65,678 2,958,740 74,684 68,267,517 230,576 X Not applicable. 1/Source: Bureau of the Census report EM 545, U.S. Exports. 2/Source: Bureau of the Census report IM 145, U.S. Imports for Consumption. 3/This dollar value represents the c.i.f. (cost, insurance, and freight) value at the first point of entry in the United States plus U.S. import duties. Note: The percent of estimation for each item is indicated as follows: a/10 to 25 percent of this items has been estimated. b/Over 26 percent of this item has been estimated. Table 4. COMPARISON OF STANDARD INDUSTRIAL CLASSIFICATION-BASED PRODUCT CODES WITH SCHEDULE B EXPORT NUMBERS, AND HTSUSA IMPORT NUMBERS: 1996 Product Export Import code Product description number 1/ number 2/ 36511 34 Automotive audio equipment............................ 8519.93.4000 8519.93.4000 8527.21.4040 36511 41 8527.21.0000 8527.21.1015 8527.21.4080 8527.29.0000 8527.21.1020 8527.29.4000 8527.21.1030 8527.29.8020 8527.21.1005 8527.29.8060 36512 31 Household television receivers........................ 8528.12.6010 8528.12.0400 8528.12.4800 36512 41 8528.12.6040 8528.12.0800 8528.12.5200 36512 51 8528.12.3000 8528.12.1200 8528.12.5600 36512 61 8528.12.1600 8528.12.6200 8528.12.2015 8528.12.6400 8528.12.2012 8528.12.6800 8528.12.2010 8528.12.7200 8528.12.2014 8528.12.7600 8528.12.2410 8528.12.8000 8528.12.2420 8528.12.8400 8528.12.2800 8528.12.8800 8528.12.3205 8528.13.0005 8528.12.3228 8528.13.0010 8528.12.3224 8528.13.0020 8528.12.3238 8528.13.0025 8528.12.3235 8528.13.0035 8528.12.3230 8528.13.0030 8528.12.3242 8528.13.0045 8528.12.3600 8528.13.0040 8528.12.4000 8528.13.0050 8528.12.4400 8528.13.0075 36514 61 Coin operated audio equipment, power amplifiers, 8519.10.0000 8519.10.0000 8520.33.0040 36514 67 audio tape recorders and players, compact and 8518.40.2000 8518.40.2000 8520.33.0060 36514 78 video disk players, equalizers, and other consumer 8519.92.0000 8519.92.0000 8520.33.0070 36514 81 audio and video equipment (except speakers)........... 8519.93.8000 8519.93.8040 8520.33.0090 36514 83 8519.99.0030 8519.93.8080 8520.39.0010 8519.99.0070 8519.99.0030 8520.39.0050 8520.32.0000 8519.99.0045 8520.39.0060 8520.33.0000 8519.99.0060 8520.39.0070 8520.39.0001 8520.33.0020 8521.90.0000 8521.90.0050 36515 51 Single loudspeakers mounted in an enclosure........... 8518.21.0000 8518.21.0000 36515 52 Multiple loudspeakers mounted in an enclosure......... 8518.22.0000 8518.22.0000 36515 53 Other loudspeakers.................................... 8518.29.0000 8518.29.0000 36515 55 Microphones........................................... 8518.10.0000 8518.10.0020 36515 67 Home-type electronic kits designed for consumer 8518.50.0000 8518.50.0000 36515 94 assembly and public address systems, including 8527.39.0000 8527.39.0020 musical instrument amplifiers........................ 8527.39.0040 36799 07 Earphones, headsets, and phonograph cartridges, 8518.30.2000 8518.30.2000 cartridges, pickups, needles, and styli............. 8522.10.0000 8522.10.0000 1/Source: 1996 edition, Harmonized System-Based Schedule B, Statistical Classification of Domestic and Foreign Commodities Exported from the United States. 2/Source: Harmonized Tariff Schedule of the United States, Annotated (1996). omotive audio equipment............................