Academic Archive

Collaboration unleashes e-book database potential for replacing traditional textbook options

Show simple item record

dc.contributor.author Ratto, Brooke
dc.contributor.author Lynch, Andy
dc.date.accessioned 2011-04-07T18:31:42Z
dc.date.available 2011-04-07T18:31:42Z
dc.date.issued 2011-04-01
dc.identifier.uri http://hdl.handle.net/10474/1800
dc.description.abstract Learn how marketing and library faculty collaborated with an e-book database vendor to leverage content to serve as foundational "text" for an introduction to marketing course. Student attitudes toward content quality, convenience, and navigation were measured throughout the course. Reading behavior, grades and other demographic variables were also captured to test a variety of relationships between student attitudes, reading behavior and preference for mode of content. Survey results and potential for future applications are discussed. en_US
dc.format.extent 188226 bytes en_US
dc.format.extent 173605 bytes en_US
dc.language.iso en_US en_US
dc.publisher Southern New Hampshire University en_US
dc.relation.requires Adobe Acrobat Reader en_US
dc.rights Authors retain all ownership rights. Further reproduction in violation of copyright is prohibited en_US
dc.subject.other collaboration en_US
dc.subject.other library databases en_US
dc.subject.other electronic books en_US
dc.subject.other e-books en_US
dc.subject.other textbooks en_US
dc.title Collaboration unleashes e-book database potential for replacing traditional textbook options en_US
dc.type Presentation en_US
dc.description.bibliographicCitation Ratto, B., & Lynch, A. (2011, April 1). Collaboration unleashes e-book database potential for replacing traditional textbook options. Poster session presented at the annual meeting of the Association of College & Research Libraries, Philadelphia, PA. Retrieved from http://academicarchive.snhu.edu en_US
dc.digSpecs PDF/A-1b v2.3 en_US
dc.format.mediaType application/pdf en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record