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Browsing Dynamics of Globalization - AIB Northeast 2007 Conference by Subject "transnational marketing"

Browsing Dynamics of Globalization - AIB Northeast 2007 Conference by Subject "transnational marketing"

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  • Mukherjee, Amit; Tyrrell, Brian (Southern New Hampshire University, 2007-10)
    World Health Organization's (WHO) Framework Convention on Tobacco Control (FCTC) is a major blow to the worldwide expansion strategies and marketing practices of transnational tobacco companies. As expected, the industry ...