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The advantages of social media for small businesses

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dc.contributor.advisor Bickford, Crystal
dc.contributor.author Laurin, Nathaniel
dc.date.accessioned 2014-04-15T13:38:01Z
dc.date.available 2014-04-15T13:38:01Z
dc.date.issued 2014-04-02
dc.identifier.uri http://hdl.handle.net/10474/2468
dc.description.abstract The poster, “The Advantages of Social Media for Small Businesses” focuses on social media and its positive and negative effects on small businesses. The author begins by introducing the topic through a brief history of the internet, web 2.0, and its byproduct, social media. The text continues on to discuss the central question of, “is social media beneficial for small businesses?” This question is studied as the author negotiates the positives and negatives associated with social media and its potential impact on small businesses. The author outlines the main benefits of social media and examines them in greater detail and then provides examples of ways businesses can use social media to increase their publicity. These range from targeted and affordable advertising, to funding a project using fans as backers. The poster also compares these benefits of social media with the potential downsides and offers specific examples of products developed by small businesses, such as Minecraft, the Ouya Console, and the Pebble Smartwatch, to illustrate the ways in which social media has contributed to make each a success. The author concludes the research project with a summarization of why the benefits of social media outweigh the detriments for small businesses. (Author abstract) en_US
dc.format.extent 1697147 bytes en_US
dc.language.iso en_US en_US
dc.publisher Southern New Hampshire University en_US
dc.relation.requires Adobe Acrobat Reader en_US
dc.rights Authors retains all ownership rights. Further reproduction in violation of copyright is prohibited en_US
dc.title The advantages of social media for small businesses en_US
dc.type Presentation en_US
dc.description.bibliographicCitation Laurin, N. (2014). The advantages of social media of small businesses. Retrieved from http://academicarchive.snhu.edu en_US
dc.digSpecs PDF/A-1b en_US
dc.format.mediaType application/pdf en_US
dc.rightsHolder Laurin, Nathaniel


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