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A novel decision - Making model of the globalizing consumer behavior: Evidence from Chinese middle-class consumers who purchase luxury goods from overseas markets

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dc.contributor.advisor Ficici, Aysun
dc.contributor.author Liu, Yang
dc.date.accessioned 2020-04-16T13:58:01Z
dc.date.available 2020-04-16T13:58:01Z
dc.date.issued 2019-04-04
dc.identifier.uri http://hdl.handle.net/10474/3577
dc.description.abstract The goal of this study is to propose a valuable decision-making model in examining Chinese middle-class consumer behavior, specifically the new purchasing behavior regarding luxury goods. Chinese middle-class consumers purchase seventy percentage luxury goods from oversea markets, although they are available in their domestic market. The only difference between the Chinese market and foreign markets is the price as in China, price is much higher than in other markets. However, this observation conflicts with previous theories of the luxury goods consumer behavior, such as the Veblen Effects, the Bandwagon Effect, and the Snob Effect, all of which imply luxury consumers are not price sensitive. This study is both qualitative and quantitative as it provides a conceptual propositional model and tests it by variety of empirical regression models. The results agree with the previous research that illustrate Chinese middle-class consumers are also price insensitive to luxury goods. They are pushed out to the global market by the luxury goods companies, which attempt to limit the purchasing channels in China. (Author abstract) en_US
dc.language.iso en_US en_US
dc.publisher Southern New Hampshire University en_US
dc.relation.requires Adobe Acrobat Reader en_US
dc.rights Author retains all ownership rights. Further reproduction in violation of copyright is prohibited en_US
dc.subject.lcsh Southern New Hampshire University -- Theses (International Business) en_US
dc.subject.other marketing en_US
dc.subject.other commerce en_US
dc.subject.other business en_US
dc.subject.other behavioral sciences en_US
dc.subject.other Chinese middle-class consumers en_US
dc.subject.other consumer behavior en_US
dc.subject.other decision-making models en_US
dc.subject.other international business en_US
dc.subject.other international marketing en_US
dc.subject.other luxury goods en_US
dc.title A novel decision - Making model of the globalizing consumer behavior: Evidence from Chinese middle-class consumers who purchase luxury goods from overseas markets en_US
dc.type Dissertation en_US
dc.contributor.committeeMember Samii, Massood
dc.contributor.committeeMember Dhakar, Tej
dc.contributor.committeeMember Wang, Ling Ling
dc.description.bibliographicCitation Liu, Y. (2019) A novel decision - Making model of the globalizing consumer behavior: Evidence from Chinese middle-class consumers who purchase luxury goods from overseas markets. Retrieved from https://academicarchive.snhu.edu/ en_US
dc.description.degree Doctor of Philosophy (Ph.D.) en_US
dc.description.program International Business en_US
dc.description.school School of Business en_US
dc.digSpecs PDF/A-1b en_US
dc.rightsHolder Liu, Yang


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