Factors contributing to lack of reliable and sustainable market for poultry project products : a case study of UWATU as a CBO in Musoma Municipality
Date
2007
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Southern New Hampshire University
Abstract
This project finds factors hindering the poultry project to access reliable and sustainable market for poultry products by describing a case of UWATU's poultry project in Musoma Municipality. The problems of the project were identified through situational analysis while community needs assessment through structured discussions; then the problems were arranged in order of their priorities whereas lack of reliable and sustainable market for poultry products ranked very high among others, and thus this study proposes ways through which this problem can be solved. Other problems were lack of skills and inadequate capital.
The lack of reliable and sustainable market for the poultry products was found to be contributed by insufficient entrepreneurship, marketing and production skills among the CBO members, especially those who are involved in day-to-day activities of the project; lack of promotion and advertisement of the poultry products and lack of skills to identify market preferences.
The above mentioned problems were addressed with positive results except one, as the study revealed that one of the factors contributed to lack of reliable and sustainable market was that, the market prefers more indigenous poultry products than exotic products. However, the researcher advised the management of the project to adopt rearing indigenous poultry the soonest. (Author abstract)
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