The use of media in community economic development practice : a case study of the Village Square, Nigeria

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Southern New Hampshire University
This study explores the impact of media as a tool for promoting Community Economic Development (CED). The study focuses on what characterizes the potential capability of media to enhance effective implementation of CED projects and how effective the use of media can transform development projects into best practice. The survey, conducted among forty participants of the Operation Farewell to Hunger project of the Farmers? Action Development Union of Nigeria (FAADUN), shows the relevance of media intervention and its impact on community development project implementation, which cannot be overestimated. Community-based media intervention was revealed to be an effective tool to generate awareness, promote community participation, develop skills, strategize advocacy, and fundraising. The paper argues that the use of media should be part of the plans strategies and approaches in Community Economic Development. (Author abstract)