Transnational advocacy networks confront transnational tobacco marketing

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dc.contributor.authorMukherjee, Amit
dc.contributor.authorTyrrell, Brian
dc.date.accessioned2011-04-11T17:46:02Z
dc.date.available2011-04-11T17:46:02Z
dc.date.issued2007-10
dc.descriptionVersion of Record
dc.description.abstractWorld Health Organization's (WHO) Framework Convention on Tobacco Control (FCTC) is a major blow to the worldwide expansion strategies and marketing practices of transnational tobacco companies. As expected, the industry vehemently opposed the treaty, lobbying instead for voluntary agreements and regulation by the market. However, in spite of bitter and persistent opposition by the tobacco industry, the FCTC was adopted by WHO. If the tobacco industry 'lost' its battle to prevent FCTC from being institutionalized, who 'won' and how? Our research suggests that Transnational Advocacy Network's (set of non-state actors working together on an international issue that are bound together by shared values, common discourse, and dense exchange of information and services) efforts won the battle by being able to better convince the decision-makers as to the needs of the FCTC by relying on, and successfully disseminating, its knowledge, expertise and ideas.en_US
dc.description.bibliographicCitationMukherjee, A. & Tyrrell, B. (2007, October). Transnational advocacy networks confront transnational tobacco marketing. Presented at the Academy of International Business U.S. Northeast Chapter Regional Meeting, Portsmouth, New Hampshire. Retrieved from http://academicarchive.snhu.eduen_US
dc.digSpecsPDF/A-1aen_US
dc.format.extent224499 bytesen_US
dc.format.mediaTypeapplication/pdfen_US
dc.identifier.urihttps://hdl.handle.net/10474/1805
dc.language.isoen_USen_US
dc.publisherSouthern New Hampshire Universityen_US
dc.relation.requiresAdobe Acrobat Readeren_US
dc.rightsAuthors retain all ownership rights. Further reproduction in violation of copyright is prohibiteden_US
dc.rightsHolderMukherjee, Amit
dc.rightsHolderTyrrell, Brian
dc.subject.othertobacco productionen_US
dc.subject.othertransnational marketingen_US
dc.subject.otherglobal tradeen_US
dc.titleTransnational advocacy networks confront transnational tobacco marketingen_US
dc.typeConference Paperen_US

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