Discovering the appropriate business venture

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Southern New Hampshire University
The goal for this thesis research was to analyze a noticed gap in the market of the Lakes Region of New Hampshire and see if a known piece of property had potential to fit this gap. The research looked at the property itself to analyze the location and property value of the land but also in the local area to compare its value. The research also identified local businesses within the properties radius to see competitors and to see what types of businesses were prominent, old, or new. The researcher identified an idea for the property based on the property value and the businesses around it and from that idea came a process of trying to identify the appropriate business venture based on the collected information. Because the property is family-owned, meaning it has the chance to be passed on, the purpose of the research was to discover the most appropriate business venture for the property based on these many factors to better the Lakes Region and provide something that is missing in the market, but also to keep the property in good use and in the family as a profitable business. In this research, there is a section that is analysis of actual answers from residents of the Lakes Region that were done via surveys. (Author abstract)