The effects of social media on online consumer behavior

dc.contributor.advisorAmendah, Eklou
dc.contributor.authorDobek, Mark
dc.contributor.authorToland, Bryan
dc.contributor.authorGendron, Ryan
dc.contributor.authorKitsios, Aris
dc.contributor.authorStitt, Robert
dc.date.accessioned2014-04-15T14:45:05Z
dc.date.available2014-04-15T14:45:05Z
dc.date.issued2014-03-26
dc.description.abstractDoes social media have an effect on online consumer behavior? Because social media is now used to market many companies, brands, and products, this study provides data that will conclude if social media has a major effect on online consumer behavior. The purpose of this study is to interview consumers to see what their opinions are on social media and its effect on their online shopping experience. The study will give us a better understanding of how online consumers view and use social media.(Author abstract)en_US
dc.description.bibliographicCitationDobek, M., Toland, B., Gendron, R., Kitsios, A., and Stitt, R. (2014). The effects of social media on online consumer behavior. Retrieved from http://academicarchive.snhu.eduen_US
dc.digSpecsPDF/A-1ben_US
dc.format.extent158746 bytesen_US
dc.format.mediaTypeapplication/pdfen_US
dc.identifier.urihttps://hdl.handle.net/10474/2474
dc.language.isoen_USen_US
dc.publisherSouthern New Hampshire Universityen_US
dc.relation.requiresAdobe Acrobat Readeren_US
dc.rightsAuthors retain all ownership rights. Further reproduction in violation of copyright is prohibiteden_US
dc.titleThe effects of social media on online consumer behavioren_US
dc.typeConference Paperen_US

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