A study of EMNEs serving the base of the pyramid in South Asia: innovative products from EMNEs

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dc.contributor.advisorSamii, Massood
dc.contributor.authorRayamajhi, Suman
dc.contributor.committeeMemberDhakar, Tej
dc.contributor.committeeMemberNugent, Nicholas
dc.contributor.committeeMemberFicici, Aysun
dc.date.accessioned2017-09-11T12:58:45Z
dc.date.available2017-09-11T12:58:45Z
dc.date.issued2017-04-26
dc.description.abstractThe study explores that emerging market multinational enterprises (EMNEs) are serving the base of the pyramid (BOP) in their home market and beyond. EMNEs are growingly recognizing the benefits of serving BOP consumers in other markets, which are not dissimilar to their home market. Appropriate innovations from EMNEs are instrumental in serving BOP consumers in their home market and other similar markets. The study draws upon multiple theories in the areas of innovation, BOP, and internationalization. The study primarily uses a conceptual framework, case studies of Indian EMNEs along with a descriptive statistics model that applies data from the survey performed in South Asia. This study analyzes the trade interaction of EMNEs and product demand of BOP consumers. The theory of product innovation applied to EMNEs points to market similarities, including product affordability, product quality, and product usefulness, among others, as the driving forces of demand for these markets. EMNEs’ products features, targeted towards BOP market are well suited to the demand of the BOP consumers. The findings suggest that EMNEs are largely serving the BOP consumers in their home market and similar markets abroad compared to MNEs from the developed economies. The findings from the research indicate that BOP product elements are directly associated with the consumers’ acceptability of innovative BOP products. The data collected from the field survey strongly supports the findings that the BOP product elements (affordability, multipurpose, simplicity, and usefulness) are important factors in building innovative products to serve the consumer segment. The findings from the research also contribute to the BOP product study by providing insights of innovative BOP product strategies that firms need to implement in serving BOP consumers. (Author abstract)en_US
dc.description.bibliographicCitationRayamajhi, S. (2017). A study of EMNEs serving the base of the pyramid in South Asia: innovative products from EMNEs. Retrieved from http://academicarchive.snhu.eduen_US
dc.description.degreeDoctor of Philosophy (Ph.D.)en_US
dc.description.programInternational Businessen_US
dc.description.schoolSchool of Businessen_US
dc.digSpecsPDF/A-1ben_US
dc.identifier.urihttps://hdl.handle.net/10474/3186
dc.language.isoen_USen_US
dc.publisherSouthern New Hampshire Universityen_US
dc.relation.requiresAdobe Acrobat Readeren_US
dc.rightsAuthor retains all ownership rights. Further reproduction in violation of copyright is prohibiteden_US
dc.rightsHolderRayamajhi, Suman
dc.subject.lcshSouthern New Hampshire University -- Theses (International Business)en_US
dc.subject.othermanagementen_US
dc.subject.otherbusiness administrationen_US
dc.subject.othersustainabilityen_US
dc.subject.otherBOP consumersen_US
dc.subject.otherbottom of the pyramid consumersen_US
dc.subject.otherBOP marketsen_US
dc.subject.otherbottom of the pyramid marketsen_US
dc.subject.otheremerging marketsen_US
dc.subject.otheremerging market multinationalsen_US
dc.subject.otherinnovationen_US
dc.subject.otherinnovative product frameworken_US
dc.titleA study of EMNEs serving the base of the pyramid in South Asia: innovative products from EMNEsen_US
dc.typeDissertationen_US

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