Initiatives for promoting CED programme in Tanzania

This study assesses the effectiveness of promotional initiatives such as newsletter, website, T-shirts and mugs in promoting Community Economic Development (CED) philosophy to a wider spectrum of the population. It examines if the promotional initiatives currently in use are addressing the CED philosophy and if they effectively promote the CED programme. Furthermore, it explores the relevance of the initiatives to CED stakeholders. A total of 188 respondents were interviewed, representing different groups of project beneficiaries including: former CED students, current CED students and representatives of different groups who receive copies of the newsletter and other promotional materials. The study revealed that, the promotional materials used by CED programme have promoted the CED philosophy more especially the newsletter. T-shirts and mugs as well have promoted the CED philosophy although they were found to be expensive. Furthermore, the study revealed that the CED programme webpage which is hosted by the OUT need to be marketed to the wider audience. The design and content of the page need to be revisited and improved as well. The study concludes that, the promotional initiatives have a major impact on disseminating CED philosophy, however the distribution mechanism of the newsletter need to be improved. (Author abstract)