Stone, KarenTobin, PatrickRichard, Nathan2014-04-152014-04-152014-04-02https://hdl.handle.net/10474/2473In recent years, Quick Response Codes (QR Codes) have gained significant momentum in the United States as a use for marketing communications on product packaging (Sago, 2011). In this study, the authors will propose an experiment, survey, and interview. The intended purpose of this study will be to analyze consumer’s perceptions of the current knowledge and effectiveness of QR Codes. The experiment will be constructed to analyze consumers’ perceptions of the physical QR Codes on the packaging. The survey will be designed to produce data concerning consumers’ current knowledge and perception of effectiveness of QR Codes accomplishing the marketer’s goal for the QR Code. The interview will be used to collect qualitative data to gain understanding of how consumers would like companies to use QR Codes - that is if they think they should use them at all. (Author abstract)en-USAuthors retains all ownership rights. Further reproduction in violation of copyright is prohibitedPresentationapplication/pdf