Browsing by Author "Ratto, Brooke"
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ItemCollaboration unleashes e-book database potential for replacing traditional textbook options(Southern New Hampshire University, 2011-04-01) Ratto, Brooke; Lynch, AndyLearn how marketing and library faculty collaborated with an e-book database vendor to leverage content to serve as foundational "text" for an introduction to marketing course. Student attitudes toward content quality, convenience, and navigation were measured throughout the course. Reading behavior, grades and other demographic variables were also captured to test a variety of relationships between student attitudes, reading behavior and preference for mode of content. Survey results and potential for future applications are discussed. ItemThe embedded textbook: Collaborating with faculty to employ library subscription e-books as core course text(Taylor & Francis Group, 2012-01) Ratto, Brooke; Lynch, AndyStudent and faculty frustrations with traditional higher education textbook models continue to escalate. These frustrations present an opportunity for academic libraries to forge partnerships with teaching faculty and vendors to repurpose existing library resources. Library and teaching faculty at Southern New Hampshire University collaborated to develop a textbook alternative option from subscription e-book content contained in the Books 24x7 database. This alternative consisted of a series of links embedded into the Blackboard learning management system. This partnership provided students with significant financial relief, allowed students to experiment with using e-book content, and increased library resource awareness and use. ItemUndergraduate student perceptions of a free textbook alternative(Institute for Business & Finance Reserach, 2012) Lynch, Andy; Ratto, BrookeCourse content for business students should be relevant, accessible and affordable. Business and library faculty collaborated to provide undergraduate students enrolled in three sections of Introduction to Marketing with a free online content option. This option included embedded links for all course key terms and concept strategically placed in a Blackboard course site. The 87 enrolled students earned extra credit by participating in 10 surveys throughout the semester. Using content format (traditional textbook, e-book only or combination of both) as an independent variable, authors measured student perception of content quality and convenience. Findings indicate that students who used the embedded ebook links prefer this option to traditional textbooks for relevancy, accessibility and affordability. This paper discusses findings and proposes a model that promotes business and library faculty collaboration, the harnessing of existing electronic library resources and distribution of those resources to students in face-to-face, hybrid and online course environments. Recommendations for application of this model to other courses and disciplines are also discussed.