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Stories uncovered: An exploration of book covers and their effects on readers' buying habits

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dc.contributor.advisor Dow, Tracy
dc.contributor.author Michaud, Allison
dc.date.accessioned 2015-04-22T18:40:06Z
dc.date.available 2015-04-22T18:40:06Z
dc.date.issued 2015
dc.identifier.uri http://hdl.handle.net/10474/2539
dc.description.abstract This project comes in two parts: an analysis of the importance of design, and a creative writing piece. Despite the popular phrase “never judge a book by its cover,” as readers people tend to do exactly that. Even though the book itself may be very interesting and well written, if a book cover is not successfully well designed, many readers choose to ignore that book in favor of one with a more eye-catching cover. In addition to the book’s cover, the book jacket can serve as a promotional piece for a book and its design can be equally as important in promoting and selling the book. As Nicole Matthews states in Judging a Book By Its Cover, “book jackets are a key conduit through which negotiations take place between authors, the book trade and readers” (Matthews et al, xi). Because of this, a book’s cover and book jacket can be crucial in the success of the book itself. In order to design covers for books, one must understand the themes within each book as well as its essence. This will lead to the success or failure of the book cover design. (Author abstract) en_US
dc.format.extent 175608 bytes en_US
dc.language.iso en_US en_US
dc.publisher Southern New Hampshire University en_US
dc.relation.requires Adobe Acrobat Reader en_US
dc.rights Author retains all ownership rights. Further reproduction in violation of copyright is prohibited en_US
dc.title Stories uncovered: An exploration of book covers and their effects on readers' buying habits en_US
dc.type Presentation en_US
dc.description.bibliographicCitation Michaud, A. (2015). Stories uncovered: An exploration of book covers and their effects on reader’s buying habits. Retrieved from http://academicarchive.snhu.edu en_US
dc.digSpecs PDF/A-1b en_US
dc.format.mediaType application/pdf en_US
dc.rightsHolder Michaud, Allison


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