Undergraduate student perceptions of a free textbook alternative

dc.contributor.authorLynch, Andy
dc.contributor.authorRatto, Brooke
dc.date.accessioned2012-07-22T21:04:01Z
dc.date.available2012-07-22T21:04:01Z
dc.date.issued2012
dc.descriptionVersion of Recorden_US
dc.description.abstractCourse content for business students should be relevant, accessible and affordable. Business and library faculty collaborated to provide undergraduate students enrolled in three sections of Introduction to Marketing with a free online content option. This option included embedded links for all course key terms and concept strategically placed in a Blackboard course site. The 87 enrolled students earned extra credit by participating in 10 surveys throughout the semester. Using content format (traditional textbook, e-book only or combination of both) as an independent variable, authors measured student perception of content quality and convenience. Findings indicate that students who used the embedded ebook links prefer this option to traditional textbooks for relevancy, accessibility and affordability. This paper discusses findings and proposes a model that promotes business and library faculty collaboration, the harnessing of existing electronic library resources and distribution of those resources to students in face-to-face, hybrid and online course environments. Recommendations for application of this model to other courses and disciplines are also discussed.en_US
dc.description.bibliographicCitationLynch, A. & Ratto, B. (2012). Undergraduate student perception of a free textbook alternative. Business Education & Accreditation, 4(1), 25-32.en_US
dc.digSpecsPDF/A-1ben_US
dc.format.extent176578 bytesen_US
dc.format.mediaTypeapplication/pdfen_US
dc.identifier.urihttps://hdl.handle.net/10474/2311
dc.language.isoen_USen_US
dc.publisherInstitute for Business & Finance Reserachen_US
dc.relation.requiresAdobe Acrobat Readeren_US
dc.rightsPublisher retains all ownership rights. Further reproduction in violation of copyright is prohibiteden_US
dc.subject.otherBlackboarden_US
dc.subject.othere-booksen_US
dc.subject.otherpedagogyen_US
dc.subject.othertextbook alternativesen_US
dc.subject.otherundergraduatesen_US
dc.subject.othertextbooksen_US
dc.subject.otherelectronic booksen_US
dc.titleUndergraduate student perceptions of a free textbook alternativeen_US
dc.typeArticleen_US
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