Browsing by Author "Bodi, Evan"
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ItemAnalyzing Subway’s successful social media efforts(Southern New Hampshire University, 2015) Bodi, Evan; Spirou, Pat“Analyzing Subway’s Successful Social Media Efforts” is a required project for the social media and marketing communications course. This project, which began during the fall semester of 2014, involves identifying Subway’s varying advertisement campaigns, the main target market these ads are intended for, the main media vehicles used to deliver these ads, and how effective these ads are in expanding Subway’s global footprint. More specifically, the research paper uncovers Subway’s varying advertisement campaign themes, multiple execution styles, and how Subway successfully applies the dual adaptation strategy in global markets through the use of social media formats Facebook and Twitter. The research also highlights the company’s history, main competitor, product lines and assortment, and its recent financial success. The paper concludes that Doctor’s Association’s Subway brand is highly successful in marketing its products due to its ability to relate the themes of health and fitness with its submarine sandwiches in ads that vary in both execution style and in media format based on the respective audience the company is trying to target. (Author abstract) ItemAppearance discrimination in politics(Southern New Hampshire University, 2014-03-02) Bodi, Evan; Hughes, JeanneThe purpose of the research paper is to inform the reader of the impact a political candidate’s appearance has on his or her electoral success. The author cites sources that confirm role-independent traits (appearance, personality, other non-political traits) play a more crucial role in people’s voting decisions compared to the role-relevant traits (experience, political record, proposed plans) of politicians. The research paper cites evidence that proves role-independent traits are more important to voters by referencing research that explains how quickly individuals subconsciously identify the winner of an election after watching 10-second silent clips by observing candidate body language. The race and gender of politicians also influences the perceptions of voters, as voters have been proven to identify and relate different characteristics to different races and genders while other factors are held constant. Research also proves that certain appearance features like babyface and posture can either benefit or harm certain candidates depending on the circumstances. Finally, various media outlets like Facebook and YouTube influence people’s perceptions about political candidates in different ways. In conclusion, appearance discrimination in politics is a very complex topic, and it takes place in several different ways. Not much research has been done on why this takes place, but there is enough evidence in previous research that allows the author of this paper to conclude that people do vote for political candidates based their respective appearances. (Author abstract) ItemSNHU University College Undergraduate Research Day: abstracts of student projects [April 2, 2014](Southern New Hampshire University, 2014-03) Cook, Susan; Mitchell, Rebecca; Benjamin, Nicole; Copeland, Samantha; Ayers, Ryan; Call, Kristen; Rea, Jennifer; Friese, Melanie; McPherson, Sarah; Mak, Megan; Klein, Jana; Nystrom, Erik; Colon, Christopher; Gabrione, James; Carlson, Erika; Nistico, Ricky; Wood, Matt; Tobin, Patrick; Richard, Nathan; Harrington, Samuel; Remy, Alyssa; Michaud, Allison; Rodene, Rousseline; Djire, Fatoumata; Messier, Jillian; Wilson, Kyle; Sheridan, Colleen; Bloom, Brittany; Daly, Joseph; Stoughton, Cameron; Thomas, Michaela; Weinstein, Mike; Sivagurunathan, Kartheepan; Kizer, Deanna; Heath, Jenna; Andolina, Theresa; Bergeron, Samantha G.; Aylward, Brieanna; Conley, Devin; Cowels, Michelle; Cox, Mike; Voon Huei Chuah, Jaclyn; Bodi, Evan; Grotton, Bailey; Ferrucci, Adam; Carnell, Kelsey; Brenner, Sarah; Hiltz, James; Dobek, Mark; Toland, Bryan; Gendron, Ryan; Kitsios, Aris; Stitt, Robert; McDevitt, Caryl; Labrie, Alexander; Byas, Ebony; Gambon, Christina; Ewing, Elizabeth; Doe, Samuel; Mancuso, Bethany; Feola, Bianca; Rich, Jaimi; Worth, Elizabeth; Mercieri, Angela; Douglas, Alyssa; Frazier, Alicia; Morin, Kara; Carrigan, Ryan; Casey, Bridgette; Tran, Anh; Reynolds, Casey M.; Perryman, Jenna; Wentworth, Benjamin; Keeler, Bryce; Aliperta, Christen; Baez, Massiel; Miller, Jessica; Laurin, Nathaniel; Kennedy, Sarah; Donovan, Tristan; Dominy, Nicole; Tremblay, Jacquelyn; Bailey, Derek; Drylie, Darci; Campion, Brad; Allen, Cory; Legaspi, Rebekah; Tobin, Patrick; Berube, Brandon; Wallace, Michael; Maccini, Mary; Braun, Jeffrey; Corcoran, Michael; Demetriou, Andreanna; De Redon, Timothy; Fournier, Stephen; Fuller, Samuel; Heichlinger, Sean; Nelson, Trevor; Poirier, Drew; Rocha, Lorreta; Veilleux, Benjamin; Young, Brittany ItemSNHU University College Undergraduate Research Day: abstracts of student projects [April 8, 2015](Southern New Hampshire University, 2015-04-08) Cook, Susan; Worth, Elizabeth; Cass, Alyssa R.; Holland, Elizabeth; Palmer, Megan; Bodi, Evan; Mooney, Whitney; Hoffman, Michael; Rocha, Lorreta; Pastorello, Ann; Leafe, Jeremy; Heyman, Brittany; Weinstein, Michael; Veilleux, Benjamin; Collins, Michael; Mitchell, Mariah; Rivera, Anderson; Werth, Elijah; Drylie, Darci; Szelog, Stephen; Ward, Samantha; Easton, Laurelann; Refsdal, Ariana; Perry, Lindsey; Egan, Celia; McDonough, Kelley; Alajmi, Fahad; Alkhuzami, Mohammad; Martin, Tyler; Zahrani, Mohammed; Baylis, Thomas K.; Beretta, Ryan; Walsh, Jackie; Pirozzo, Paul; Guildford, Nathan; Hayward, Justin; Mastromarino, Tyler; Mostanteq, Mohammed; Abu Sag, Faisal; Ryan, Steven; Snider, Joshua; Nesmith, Joshua; Ayers, Ryan; Bylund, Jessica; Hali, Rachael; Sudiaman, Natasha; Coulombe, Mallory; Pearson, Kathryn; Wescott, John; Danis, Megan; LaFoe, Alyssa; Hayes, Kelley; Butler, Amanda; Kump, Hannah; Gancorz, Caitlyn; Harold, Kiara; Pelletier, Kaylie; Collins, Briana; Lafond, Erin; Beebe, Eric; Frazier, Alicia; Anderson, Beth; Balboni, Alyssa; Blanchard, Ashlyn; Capobianco, Jacqueline; Coyne, Molly; Jain, Gregory; Shaughnessy, Kaitiln; Shaw, Karen; Cerasi, Anthony; Dewar, Jennifer; Renaud, Emily; Dupuis, Lindsey; Dutra, Gary; Galella, Christiana; Grotton, Bailey; Grover, Jayna; Hamilton, Sarah; Hilts, Gabryelle; Valdez, Lenny; Kaufold, Jacqueline; Lafrance, Janna; Meoli, Victoria; Michaud, Allison; Mullen, Adam; Murphy, Tyler; Murray, Sarah; Ripley, Dianna; Sabbagh, Katelyn; Douglas, Alyssa; Sayers, Jessica; Sherwood, Rebecca; Soucy, Alexis; Undercofler, Michael; Welch, Kristine; Biggins, Corey