Browsing by Author "Richard, Nathan"
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ItemConsumers' perceptions of QR codes(Southern New Hampshire University, 2014-04-02) Tobin, Patrick; Richard, Nathan; Stone, KarenIn recent years, Quick Response Codes (QR Codes) have gained significant momentum in the United States as a use for marketing communications on product packaging (Sago, 2011). In this study, the authors will propose an experiment, survey, and interview. The intended purpose of this study will be to analyze consumer’s perceptions of the current knowledge and effectiveness of QR Codes. The experiment will be constructed to analyze consumers’ perceptions of the physical QR Codes on the packaging. The survey will be designed to produce data concerning consumers’ current knowledge and perception of effectiveness of QR Codes accomplishing the marketer’s goal for the QR Code. The interview will be used to collect qualitative data to gain understanding of how consumers would like companies to use QR Codes - that is if they think they should use them at all. (Author abstract) ItemLeadership qualities and characteristics in the Manchester, NH immigrant community(Southern New Hampshire University, 2014-04-02) Tobin, Patrick; Richard, Nathan; Harrington, Samuel; Remy, Alyssa; Michaud, Allison; Amendah, EklouThe objective of this study is to understand the immigrant community perception of leadership and its characteristics. We want to know what qualities they would assign to leaders. The study also investigates the community perception of the following leadership characteristics: decisionmaking, associations, perception, and ease of leadership. Decision-making relates to how the decision-making is determined in general by immigrants. For example, if decisions are made with a conscious awareness of how it affects others, if the decisions are made for personal benefit, if decisions are made using a cost benefit analysis, etc. .We analyze associations based on past relationships that influence good leadership in immigrant. Ease of leadership is analyzed by the perceived amount of difficulty associated with leadership. All factors are related to their effect on the immigrant community. There are multiple studies that analyze and interpret leadership factors and qualities among immigrant or minority communities. Leader to Leader discusses whom different families coming from different cultural backgrounds and areas (Leadership, 2005). Another study focused on how cultural factors influence leadership among immigrants and how these characteristics affect operations in their respective organizations (Yun-His, 2011). This study is important in understanding other cultures and their views on leadership. It also allows people to help create better leaders based on the results we may find. (Author abstract) ItemSNHU University College Undergraduate Research Day: abstracts of student projects [April 2, 2014](Southern New Hampshire University, 2014-03) Cook, Susan; Mitchell, Rebecca; Benjamin, Nicole; Copeland, Samantha; Ayers, Ryan; Call, Kristen; Rea, Jennifer; Friese, Melanie; McPherson, Sarah; Mak, Megan; Klein, Jana; Nystrom, Erik; Colon, Christopher; Gabrione, James; Carlson, Erika; Nistico, Ricky; Wood, Matt; Tobin, Patrick; Richard, Nathan; Harrington, Samuel; Remy, Alyssa; Michaud, Allison; Rodene, Rousseline; Djire, Fatoumata; Messier, Jillian; Wilson, Kyle; Sheridan, Colleen; Bloom, Brittany; Daly, Joseph; Stoughton, Cameron; Thomas, Michaela; Weinstein, Mike; Sivagurunathan, Kartheepan; Kizer, Deanna; Heath, Jenna; Andolina, Theresa; Bergeron, Samantha G.; Aylward, Brieanna; Conley, Devin; Cowels, Michelle; Cox, Mike; Voon Huei Chuah, Jaclyn; Bodi, Evan; Grotton, Bailey; Ferrucci, Adam; Carnell, Kelsey; Brenner, Sarah; Hiltz, James; Dobek, Mark; Toland, Bryan; Gendron, Ryan; Kitsios, Aris; Stitt, Robert; McDevitt, Caryl; Labrie, Alexander; Byas, Ebony; Gambon, Christina; Ewing, Elizabeth; Doe, Samuel; Mancuso, Bethany; Feola, Bianca; Rich, Jaimi; Worth, Elizabeth; Mercieri, Angela; Douglas, Alyssa; Frazier, Alicia; Morin, Kara; Carrigan, Ryan; Casey, Bridgette; Tran, Anh; Reynolds, Casey M.; Perryman, Jenna; Wentworth, Benjamin; Keeler, Bryce; Aliperta, Christen; Baez, Massiel; Miller, Jessica; Laurin, Nathaniel; Kennedy, Sarah; Donovan, Tristan; Dominy, Nicole; Tremblay, Jacquelyn; Bailey, Derek; Drylie, Darci; Campion, Brad; Allen, Cory; Legaspi, Rebekah; Tobin, Patrick; Berube, Brandon; Wallace, Michael; Maccini, Mary; Braun, Jeffrey; Corcoran, Michael; Demetriou, Andreanna; De Redon, Timothy; Fournier, Stephen; Fuller, Samuel; Heichlinger, Sean; Nelson, Trevor; Poirier, Drew; Rocha, Lorreta; Veilleux, Benjamin; Young, Brittany