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The effects of social media on online consumer behavior

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dc.contributor.advisor Amendah, Eklou Dobek, Mark Toland, Bryan Gendron, Ryan Kitsios, Aris Stitt, Robert 2014-04-15T14:45:05Z 2014-04-15T14:45:05Z 2014-03-26
dc.description.abstract Does social media have an effect on online consumer behavior? Because social media is now used to market many companies, brands, and products, this study provides data that will conclude if social media has a major effect on online consumer behavior. The purpose of this study is to interview consumers to see what their opinions are on social media and its effect on their online shopping experience. The study will give us a better understanding of how online consumers view and use social media.(Author abstract) en_US
dc.format.extent 158746 bytes en_US
dc.language.iso en_US en_US
dc.publisher Southern New Hampshire University en_US
dc.relation.requires Adobe Acrobat Reader en_US
dc.rights Authors retain all ownership rights. Further reproduction in violation of copyright is prohibited en_US
dc.title The effects of social media on online consumer behavior en_US
dc.type Conference Paper en_US
dc.description.bibliographicCitation Dobek, M., Toland, B., Gendron, R., Kitsios, A., and Stitt, R. (2014). The effects of social media on online consumer behavior. Retrieved from en_US
dc.digSpecs PDF/A-1b en_US
dc.format.mediaType application/pdf en_US

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