The effects of social media on online consumer behavior

Abstract

Does social media have an effect on online consumer behavior? Because social media is now used to market many companies, brands, and products, this study provides data that will conclude if social media has a major effect on online consumer behavior. The purpose of this study is to interview consumers to see what their opinions are on social media and its effect on their online shopping experience. The study will give us a better understanding of how online consumers view and use social media.(Author abstract)