Initiatives for promoting CED programme in Tanzania

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dc.contributor.authorHassan, Abdallah K.en_US
dc.contributor.authorBihondwa, Judith G.en_US
dc.contributor.authorJustinian, Kaijage N.en_US
dc.contributor.authorSimba, Sophiaen_US
dc.contributor.authorMsuya, Mary S.en_US
dc.contributor.authorMakoye, Aureliaen_US
dc.contributor.authorIgongo, Dedanen_US
dc.contributor.authorPangani, Meshacken_US
dc.date.accessioned2010-06-07T19:43:47Z
dc.date.available2010-06-07T19:43:47Z
dc.date.issued2007en_US
dc.description.abstractThis study assesses the effectiveness of promotional initiatives such as newsletter, website, T-shirts and mugs in promoting Community Economic Development (CED) philosophy to a wider spectrum of the population. It examines if the promotional initiatives currently in use are addressing the CED philosophy and if they effectively promote the CED programme. Furthermore, it explores the relevance of the initiatives to CED stakeholders. A total of 188 respondents were interviewed, representing different groups of project beneficiaries including: former CED students, current CED students and representatives of different groups who receive copies of the newsletter and other promotional materials. The study revealed that, the promotional materials used by CED programme have promoted the CED philosophy more especially the newsletter. T-shirts and mugs as well have promoted the CED philosophy although they were found to be expensive. Furthermore, the study revealed that the CED programme webpage which is hosted by the OUT need to be marketed to the wider audience. The design and content of the page need to be revisited and improved as well. The study concludes that, the promotional initiatives have a major impact on disseminating CED philosophy, however the distribution mechanism of the newsletter need to be improved. (Author abstract)en_US
dc.description.bibliographicCitationHassan, A. K., Bihondwa, J. G., Justinian, K. N., Simba, S. Msuya, M. S., Makoye, A., Igongo, D. & Pangani, M. (2007). Initiatives for promoting CED programme in Tanzania. Retrieved from http://academicarchive.snhu.eduen_US
dc.description.degreeMaster of Science (M.S.)en_US
dc.description.schoolSchool of Community Economic Developmenten_US
dc.digSpecsCreation hardware: Epson Expression 10000XL Color Flatbed Scanner. Creation software: ABBYY FineReader Professional 9.0; Adobe Acrobat Professional 9.3en_US
dc.format.extent7039204 bytesen_US
dc.format.extent7898943 bytesen_US
dc.format.mediaTypePDFen_US
dc.identifier.urihttps://hdl.handle.net/10474/364
dc.language.isoenen_US
dc.publisherSouthern New Hampshire Universityen_US
dc.relation.requiresAdobe Acrobat Readeren_US
dc.rightsAuthors retain all ownership rights. Further reproduction in violation of copyright is prohibiteden_US
dc.rightsHolderHassan, Abdallah K.en_US
dc.rightsHolderBihondwa, Judith G.en_US
dc.rightsHolderJustinian, Kaijage N.en_US
dc.rightsHolderSimba, Sophiaen_US
dc.rightsHolderMsuya, Mary S.en_US
dc.rightsHolderMakoye, Aureliaen_US
dc.rightsHolderIgongo, Dedanen_US
dc.rightsHolderPangani, Meshacken_US
dc.sourceOriginal format: Bound CED Project Report, Shapiro Library, Southern New Hampshire Universityen_US
dc.subject.lcshSouthern New Hampshire University -- Theses (Community Economic Development)en_US
dc.subject.lcshOpen University of Tanzania -- Theses (Community Economic Development)en_US
dc.subject.othernewsletteren_US
dc.subject.othereducationen_US
dc.subject.otherinternational developmenten_US
dc.subject.othermarketingen_US
dc.subject.otherbest practicesen_US
dc.titleInitiatives for promoting CED programme in Tanzaniaen_US
dc.title.alternativeInitiatives for promoting CED program in Tanzaniaen_US
dc.typeThesisen_US

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